Terranova Coffee Company Launches Organic Brand Refresh Recognized by Leading Design Platforms
Jan 31, 2025
Sacramento, CA – January 31, 2025. Terranova Coffee Company, a family-owned specialty coffee roaster in Sacramento, is proud to announce the launch of its refreshed brand identity, featuring a new logo, modern coffee packaging, and an updated website. This rebrand underscores Terranova’s commitment to roasting high-quality, organic coffee while celebrating its deep-rooted heritage.
Terranova Coffee Unveils Bold New Brand Identity
Certified organic by CCOF and USDA, Terranova Coffee continues to deliver specialty coffee locally roasted in Sacramento, ensuring the highest standards in both sustainability and flavor. The new brand aesthetic—crafted in collaboration with internationally recognized, award-winning branding agency Pavement SF—embraces a Modern Organic theme, drawing inspiration from words like Earthy, Unpretentious, Energetic, and Artistic. At the heart of the refreshed look is a custom illustration of the coffee plant, a nod to the company’s roots and its 25-year connection to the coffee industry.
“Our goal has always been to roast the type of coffee that everyone can drink...that appeals to those looking for custom blends or single origin light, medium and dark roasts,” said Julie Amos, Owner of Terranova Coffee Company. “This rebrand reflects who we are—approachable, passionate, and deeply connected to coffee and the community. We wanted something that felt light and airy yet bold enough to stand out, and I think we achieved just that.”
Packaging Redesigned by Pavement Design, LLC Earns Industry Praise
As part of the brand refresh, Terranova Coffee’s new identity has received industry-wide recognition. Communication Arts featured the work in its design exhibit, spotlighting the updated packaging and visual direction. In addition, The Dieline shared Terranova’s packaging on Instagram, highlighting the custom illustration and structured design as a standout example of modern organic branding. The visual identity also appeared in Pavement SF’s Instagram post, offering a behind-the-scenes look at the concept development. This recognition reflects not only the strength of the new design but also Terranova’s growing reputation as a thoughtful, design-forward specialty coffee company rooted in sustainability and Sacramento culture.
New Organic Coffee Subscription Program Launched
As part of the website relaunch, Terranova is also introducing a new subscription program, offering customers the convenience of having their favorite coffee delivered in 12oz, 2lb, or 5lb shipments. This initiative aligns with the company’s vision: to share a coffee experience that celebrates authentic flavors, inspires meaningful connections, and reflects the heritage of Sacramento’s vibrant community. To explore the full benefits and start customizing your deliveries, join the Taste of Terranova Organic Coffee Subscription Program—and never run out of the coffee you love. Whether you prefer bold blends or single-origin light roasts, your favorite organic coffee is just a few clicks away.
Northern California Wholesale Yogurt Distribution Expansion
In addition to the coffee brand refresh, Terranova has also expanded its yogurt distribution business throughout Northern California. “This has been a year of growth for us,” Amos added. “At their core, coffee and yogurt shops share a similar purpose—creating welcoming spaces for people to connect over great-tasting products. Our goal is to provide our wholesale customers with exceptional products, choices, and above all personalize service that focuses on treating their business like we would treat our own.”
In addition to their retail business, Terranova Coffee Company remains dedicated to being a trusted wholesale partner for small businesses, helping them fuel their communities through coffee, yogurt, smoothies, and more. With a renewed brand and an expanded product offering, the company looks forward to continued growth and deeper partnerships.
About Terranova Coffee Company
Terranova Coffee Company is a family-owned and operated business based in Sacramento, California. Since 2010, the company has specialized in certified organic coffee roasting and yogurt distribution, serving retail and wholesale customers.
